Creativity



New media enables its users to be more creative due to the growing applications and spaced new media has come to impact. Not only have the sheer amount of applications to which new media can be applied increased, but the user base of these platforms enables users from all over the world to connect and work together and share ideas. Creativity is a great byproduct of new media but the true intentions of what they foster is a community. The essence of being a part of something bigger than yourself, to interact with other virtually and to establish relationships and find commonalities between a stranger and yourself. This community is where the creativity occurs because of the large pool of participants, who can interact regardless of age, gender, education level, wealth, or background. One effect of new media on creativity can be seen in ‘mashups’ which are a combination of different styles, lyrics, and eras of music laid over one another. In The New Yorker article by Sasha Frere-Jones, “Mashups find new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does”(1). This one example is perfect in displaying the creativity of new media because without computer programs and platforms such as SoundCloud or Spotify or YouTube to share these compositions, there would be very little chance of exposure and no open communication of fans on their view of the song and allow them to socialize regarding the theme or message the song displays.

(1) The New Math of Mashups from The New Yorker Magazine 2005. http://www.newyorker.com/archive/2005/01/10/050110crmu_music or here 1 + 1 + 1 = 1 - The New Yorker.pdf (below)

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