New media encompasses an extreme variety of platforms, software, and technology that affect the way we as individuals view society and alter the way we interact with one another on a preeminent level. One way new media has taken a drastic turn in our lives is through the application to sports, in particular, football. Football players, coaches, staff, and the NFL organization as a whole have revolutionized as well as reintegrated the use of social media as a form of mass media to the public. The research I have conducted so far is detailed in the applications of new media in the sports sector of the NFL (National Football League) and related to the means by which this channel of communication enables players to interact with one another, with their fan base, and with the organizations they are hired by. Real-time updates on health conditions or trades / releases made by a team largely effect the performance of that team for the season which have major implications to the millions of Am...
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